Challenge
Medicare Advantage health plans understand the importance of driving higher CMS Star Survey Scores. 5-Star Survey scores correlate to:
- Millions of dollars in CMS performance incentives
- Stronger online reputation
- Enhanced standing for member plan choice among competitors
- Demonstrated excellence in quality and member experience
Solution
ResultsCX supports multiple Medicare Advantage health plan clients. To ensure 5-Star member support, the ResultsCX CMS task force focused on:
- Instituting a shared best practices repository
- Preparing for progressive ratings difficulty
- Training for accuracy and timeliness, as measured by CMS secret shoppers
- Analyzing agent patterns for better Star Survey-measured quality
- Applying skill base and competence with Star System across multiple clients
Results
By making Star Ratings a cultural component of Medicare Advantage support and taking an empathetic approach, the CMS Task Force ensures client support matches 5-Star quality performance:
- Three clients increased their ratings by one star
- One client increased its rating by two stars, from 3 to 5
- Having achieved five-star ratings, three clients are now able to sell their plans year-round, not just during the annual enrollment period