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A leading healthcare provider faced a significant challenge in encouraging preventive care engagement among its members enrolled in its Medicare, Medicaid, and ACA plans. Despite the critical role of Annual Wellness Exams (AWEs) in early detection and health management, a substantial number of eligible members were either unaware of the benefits or encountered barriers to scheduling these appointments. This gap in preventive care outreach and facilitation not only affected member health outcomes but also hindered the provider’s ability to meet regulatory and quality standards for proactive care. Addressing this challenge required an initiative that could bridge communication gaps, educate members on the importance of AWEs, and streamline the scheduling process to drive greater participation.
We designed and launched a targeted campaign to boost Annual Wellness Exam (AWE) participation by bridging communication gaps, educating members on preventive care, and simplifying appointment scheduling. This approach was tailored to engage members on Medicare, Medicaid, and ACA plans, ultimately making it easier for them to prioritize their health.
ResultsCX’s campaign approach included the following key strategies:
We designed and launched a targeted campaign to boost Annual Wellness Exam (AWE) participation by bridging communication gaps, educating members on preventive care, and simplifying appointment scheduling. This approach was tailored to engage members on Medicare, Medicaid, and ACA plans, ultimately making it easier for them to prioritize their health.
Personalized Scheduling Support:Â Through three-way calls initiated between members and their Primary Care Providers (PCPs), we facilitated real-time scheduling, allowing for immediate appointments while providing a personalized touch.
Targeted Messaging:Â We developed a customized outreach script to highlight the benefits of AWEs and screenings, adapting the language to address the specific needs of each demographic group.
Data-Driven Targeting:Â Using data insights, the team identified members most likely to benefit from AWEs, optimizing resources and focusing efforts where they could have the greatest impact.
Specialized Agent Training:Â Agents received in-depth training in healthcare terminology, the importance of preventive care, and techniques for addressing common objections, ensuring effective and empathetic communication with members and providers.
Strategic Call Campaigns:Â ResultsCX conducted focused call campaigns segmented by healthcare plan type and prior engagement levels, maximizing relevance and impact.
Continuous Improvement:Â ResultsCX established a feedback loop, gathering insights from both members and PCPs to refine the outreach approach and strengthen future engagement efforts.
The campaign executed by ResultsCX successfully enhanced preventive care engagement among Medicare, Medicaid, and ACA members. The campaign achieved significant increases in screening appointments and demonstrated the effectiveness of direct communication in healthcare settings. The initiative underscores the importance of adaptability and responsiveness to member needs with the following results:
Boosted Screening Participation: Achieved a 40% increase in appointments for essential preventive services, including eye exams and mammograms.
Exceeded Performance and Quality Standards: Surpassed the Reach Rate target by 17%, with Quality Scores consistently at 93% or higher.
Optimized Service Efficiency: Maintained a Service Level of 97%, with Average Speed of Answer under 2 seconds.
Strengthened Provider Collaboration: Primary Care Providers (PCPs) reported improved communication and coordination on patient appointments, fostering stronger relationships with members.
