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ResultsCX Delivers Exceptional Sales and Growth For a 
Telecom Giant Through 17-year Partnership

ResultsCX Delivers Exceptional Sales and Growth For a Telecom Giant Through 17-year Partnership

Industry

Telecom

case studies

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In an already competitive telecom market, rising costs, brand protection, and regulatory demands create significant challenges. Partnering with a trusted CXM provider gives businesses access to deep domain expertise, innovative technologies like RPA, Agent AI, and speech analytics, and a pool of skilled talent. Coupled with innovative strategies, this collaboration helps companies scale efficiently, enhance customer experiences, and achieve long-term success.

The Challenge:

Our client, a leading telecom and media powerhouse, faced several key challenges in an increasingly competitive and fast-moving market. To stay ahead, they needed to ensure their teams delivered exceptional customer experiences consistently while reducing costs.

Additionally, as the company scaled rapidly, maintaining brand protection and vigilance across all interactions became increasingly challenging. The complexity of managing these moving parts was amplified by the need for third-party oversight to ensure regulatory compliance and consistency. To remain agile and respond swiftly to market demands, the client sought a nimble partner capable of securely scaling CX operations quickly.

The Solution:

As the client’s strategic CXM partner for over 17 years, ResultsCX has successfully supported sales and retention across eight different lines of their telesales business. Our holistic solution focuses on driving operational excellence, scalability, and regulatory compliance while ensuring exceptional customer and sales outcomes.

Deeply rooted in telesales, our leadership provides the expertise needed to navigate complex challenges and drive long-term success. Meanwhile, our Consultative Sales Approach emphasizes needs-focused conversations with end customers, allowing us to craft adaptable solutions that not only meet their specific desires but also add value to their lives.

Solution highlights

Seamless Scalability & Talent Optimization

  • Talent-ready bench strength combined with an agile operating model drives scalability.
  • Skills-based recruiting coupled with ongoing training, development, and incentives accelerate agent speed to proficiency and ensure alignment with evolving client requirements.

Specialized Campaign Management

  • Backed by multi-lingual support capabilities, a white-glove approach to managing specialty campaigns ensures a high level of personalized service, catering to the specific needs and preferences of diverse customer segments.

Enhanced Technology & Operational Efficiency

  • Technology enablement through tools such as automation, Agent AI, and Performance-Based Routing elevate customer satisfaction and reduce cost per sale.
  • Our self-learning platform SupportPredict enhances customer and agent experiences by offering step-by-step resolution guidance and automated support paths for faster, more accurate query resolution–in turn leading to improved first-call resolution and reduced handle times.
  • Speech analytics integrated with effective scripting provides deeper insights into customer requirements and tailors solutions that best meet their needs.

Data-Driven Sales Performance

  • Meaningful agent-level reporting for both inbound (IB) and outbound (OB) operations provides critical real-time insights to track and improve sales performance.

Exceptional Customer Experiences

  • Comprehensive remedial sales training combined with effective scripting consistently deliver outstanding customer journeys.

Brand Protection & Regulatory Compliance

  • Stringent operational governance, regulatory compliance, and top-notch security preserve the brand’s integrity while elevating customer satisfaction.

The Results:

Our proven ability to exceed sales performance while continuously refining processes and strategies to drive growth has earned us multiple awards over the years, including the prestigious Strategic Partner of the Year recognition.

Outbound sales

  • 108% above RGU goal exceeded acquisition campaign expectations
  • 65% increase in NPS scores within just 9 months.

Inbound sales

  • Consistently surpassed Gain Share targets and met LAT staffing requirements

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