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Outbound Program for Telecom Provider Increases Sales by 
80%

Outbound Program for Telecom Provider Increases Sales by 80%

Industry

Telecom

case studies
Outbound-Program-for-Telecom-Provider-Increases-Sales-by-80%

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Companies in mature industry sectors like telecom must work harder to increase market share while retaining existing customers. High performing outbound campaigns are an important contributor to their success.

Challenge

A U.S. telecom leader, and long-time client, partnered with ResultsCX to revamp outbound operations to achieve elevated sales targets:

  • Increase market share by converting competitors’ customers
  • Optimize strategy for exceeding sales goals
  • Extend existing client record of high-volume sales success

Solution

ResultsCX designed and implemented new strategies and initiatives to exceed the heightened sales targets:

  • Created new hire training modeling pitches from top performers
  • Developed scenarios to help agents match features and bene๏ฌts to customer needs
  • Devised agent incentive plans linked to client revenue generation and ROI
  • Modeled WOW calls (outstanding service examples) for agent download
  • Provided WOW call library segmented by product type for easy access
  • Increased supervisor accountability for team success with weekly outlier call focus

Results

The innovative solution helped the client achieve cost-neutral growth in overall sales, sales amount per customer, and upsells:

  • 80% more units sold in ๏ฌrst year of enhanced program
  • 22 additional units sold per hour during ๏ฌrst year of enhanced program
  • $318,000 increase in annual revenue, without increase in cost of support
  • 96% success rate when accessories offered to customers

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