In the rapidly expanding Medicare Advantage (MA) landscape, performance in the Stars program will serve as a pivotal differentiator among plans, influencing overall success in the competitive market. Approximately 34 million people are currently enrolled in MA plans, with 74% of them enrolled in MA-PD contracts with 4 Stars or more. Health plans that fail to develop robust strategies to enhance their rating to 4+ Stars risk decreased enrollment, financial losses, and compromised benefit offerings.
By prioritizing member experience through data-driven omnichannel engagement, empathetic human interaction, early initiative launches, and continuous improvement efforts, MA plans can differentiate themselves to drive sustainable growth this year and beyond.
This guide explores the pressing challenges confronting Medicare Advantage (MA) plans as the Star Ratings methodology evolves at a rapid clip. It delves into five high impact strategies that MA plans can employ to maintain a competitive edge in this dynamic landscape.