RCX Rubraik Analyze - Performance Intelligence
Business intelligence that puts your customers first
RCX Rubraik Analyze gives you one intelligence layer across your human and AI workforce, revealing why performance moves, where automation potential lives, and what acting on it is worth.
Improve performance across dimensions
Intelligence for the blended workforce
Your operation is no longer just people. It is people and AI agents working side by side, and most analytics tools only see half the picture. RCX Rubraik Analyze reads the entire interaction corpus across voice and digital channels to explain why systemic issues happen and where they originate. It connects contact drivers, friction points, and customer sentiment to the workflows, policies, and products behind them — then quantifies where automation can take work off your team’s hands.
The result is a prioritized, evidence-backed roadmap that aims improvement and automation investment at the opportunities with the most to gain.
What RCX Rubraik Analyze does
Contact driver and volume analysis
Categorizes and quantifies the reasons customers reach out, revealing what truly drives volume across voice and digital channels.
Workflow and handling friction
Pinpoints where handling breaks down — repeat contacts, transfers, escalations, and the behaviors driving handle time and customer effort.
Blended workforce intelligence
One view of human and AI agent performance, showing how work flows between them and where each delivers the most value.
Root cause and process insight
Traces issues to their source, separating process problems from policy gaps, tooling gaps, and skill gaps — with the evidence to justify the fix.
Product and experience feedback
Captures product issues, gaps, and unmet needs straight from customer conversations and routes them to the teams that own them.
Automation and self-service opportunity
Quantifies automation potential by intent, ranking candidates on volume, complexity, and expected return so investment lands where it pays.
Sentiment and satisfaction drivers
Links customer sentiment, CSAT, and NPS movement to the specific topics and behaviors behind them.
Trend and emerging-issue detection
Spots spikes and new issues as they form, giving teams time to act before they reach customers at scale.
Natural-language search and discovery
Lets analysts query the full interaction set in plain language to investigate any question on demand — without a data team in the loop.
Analytics in action
Interaction analytics, including automated QA evaluations and customer sentiment analysis, empowers agents to self-coach. Supplemented with insights from targeted monitoring and performance analytics, it enables continuous improvement across people, process, and technology.
Coaching in every dashboard
Calibration that protects CX
People, process, and technology as one
#ResultsMatter
Meet operational objectives
- Lower agent attrition
- Reduce regulatory risk
- Detect emerging issues before they reach customers at scale
- Strengthen products and policies with voice-of-customer evidence
- Innovate and implement new support models
Increase sales and saves
- Improve conversion rates
- Develop cross-sell/upsell strategies
- Boost average sale value
- Reduce returns
- Increase customer retention rates
Grow customer lifetime value
- Increase customer satisfaction
- Minimize customer effort
- Improve call quality
- Eliminate call drivers
- Enhance omnichannel strategy
Reduce cost to serve
- Remove the drivers of avoidable contacts and rework
- Build a ranked automation roadmap aimed at real return
- Expedite associate speed to proficiency
- Enable digital containment
- Optimize AHT, reduce transfers and escalations, maximize FCR
How we make it real
As your strategic partner, we take a structured approach to deploying advanced analytics, driving innovation to meet evolving customer demands and generating significant benefits.
What sets us apart
Data scientists and process experts working as one team, grounded in operational reality
A single intelligence layer spanning human associates and AI agents
Insight tied to value, with every recommendation quantified and prioritized
Part of the RCX Rubraik Suite — Analyze finds the opportunity; Assist, Automate, and Achieve act on it
Ten capabilities, connected at every level
RCX Rubraik Assist
RCX Rubraik Automate
RCX Rubraik Analyze
RCX Rubraik Audit
RCX Rubraik Ascend
RCX Rubraik Achieve
RCX Rubraik Access
RCX Rubraik Animate
RCX Rubraik Advise
Consulting and strategic advisory that turns AI output into operating strategy.
