In today’s digital age, where Gen Z and millennials dominate the market, the demand for quick, seamless experiences across social channels is paramount. Businesses face challenges such as the proliferation of social media sites, resource constraints, and the need for extended coverage hours, which can hinder the implementation of an effective social media strategy.  
In this webinar our experts will discuss ways to enhance customer interaction and foster loyalty using the latest strategies, build stronger brand-customer connections and differentiate your brand in the digital landscape. You’ll also learn about our Social Experience Management solution, which combines skilled social media teams with advanced monitoring and analytical tools, ensuring your business meets and exceeds these evolving customer expectations.

Sr. Manager - Social and Communities,
SiriusXM
As a champion of community and social media tools and technology, Erick has successfully established and managed global communities and social care teams across various industries. Erick helps businesses leverage market trends and customer insights to optimize their performance and reach. He is passionate about engaging and empowering people through collective intelligence, technology, and innovation.
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We are thrilled to have Erick Linares, Senior Manager of Social and Communities at SiriusXM join us. He will share his firsthand experience tackling challenges pertaining to community management and the need to decrease costs. You’ll hear about the innovative strategies developed and the impactful outcomes his team achieved.
VP - Digital Engagement Solutions,
ResultsCX
As Vice President, Digital Engagement Solutions at ResultsCX, Roger oversees social media management and digital CX solutions that span social CX, digital reputation management, and content/community moderation.Â
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With experience that is uniquely concentrated on emerging social media customer engagement strategies and the day-to-day tactics that support them, Roger has empowered more than 50 brands to undergo digital transformation that improves sales and customer experience, reduces customer care volume, and otherwise thrive in the digital age.
Delivering a seamless brand experience across social channels through proactive customer engagement. 
Influencing online conversations, promoting positive content, and building customer loyalty. 
Combining AI-based systems with human moderation for effective management of online content and community forums.